We took a full strategy approach. First, diving into competitive analysis, look at their current and past marketing efforts and began outlining a 40-page annual marketing plan. Initial efforts involved a photoshoot, website revamp, strong local SEO campaigns, a grand opening launch event with health vendors, interior branding, pop displays, mailer campaigns, local media outreach, email campaigns, influencer collaboration, and event advertising.
Ongoing efforts have included two additional grand opening events, hundreds of trigger-based email funnels, SMS campaigns, photoshoots, quarterly commercial shoots, influencer outreach and management, national PR campaigns, and collaborations with brands such as Coca-Cola and Kawasaki. Waze advertising, BLIP billboards, paid and earned international media, Google PPC campaigns, two websites revamps, quarterly menu updates, branding revamps, POP displays, and pretty much anything else you can think of.
Month over month, we've continued to increase their reach, clicks, and engagement. More importantly and the real ROI is their revenue has continued to increase 20% month over month.